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You Tube Video about
Flossing (funny)
(c) 1985
Affective and Cognitive Resistance
to a More Healthy Lifestyle
Dr. Leon James
Department of Psychology
University of Hawaii
See Student
Self-Witnessing Reports on their Resistance to Flossing
See
Interview Notes for Flossing Movie with Gary Roma
ABSTRACT
A content analysis method is described that identifies types of resistance or opposition
felt or thought by an individual receiving health information or instructions. The
discourse analysis technique is applicable to any health issue, with single cases or
groups, in spontaneous oral exchanges or in prompted written responses. Verbalizations are
viewed as inner speech acts, which are socialized affective and cognitive responses to
health and lifestyle issues. A classification scheme is suggested which can help health
professionals keep better track of the causes of non-adherence and provides specific
interventions which may counteract or modify inner negative speech acts. To illustrate the
language analysis technique, data are given with specific examples for each of the speech
act categories.
Introduction
Noncompliance to health instructions often implies some degree of client resistance to
change. This resistance is undoubtedly both cognitive and affective. Health professionals
can gain a better understanding of their clients' resistance by examining the content of
theirverbal reactions. This paper presents a method for categorizing statements made by
clients when prompted to state their view on some health issue or procedure. The presence
of affective resistance is revealed by unwillingness to receive information, holding on to
misconceptions, or avoiding contact. Cognitive resistance is inferred from faulty
explanations or the elaboration of negative fantasies. The ability to assess client
resistance to change is becoming an important issue in health care.
RESISTANCE TO CHANGE
Psychotherapists deal with client resistance as a dynamic component of growth and
change. "Tactical resistances" are defined as "psychic operations and
behaviors" that serve to avoid information about the self; "strategic
resistances" are regressive behaviors by which a person seeks "fulfillment of
childhood choices or fantasies" (Dewald, 1982, p.490). Therapists view resistance as
the client's attempt to defend against acknowledging a particular drive or impulse. It is
"a reaction that enables an individual to avoid frustration and anxiety, and to rely
on established, repetitive modes of gaining satisfaction" (Blatt & Erlich, 1982,
p.72). Viewed in this light, resistance to compliance to health care instructions is an
expression of a relationship problem between client and health care professional. The
skill of the latter in helping the client become aware of the presence of these
resistances might be an important aspect of the health care process.
Resistive behaviors noted by therapists include the following: withholding information;
attempting to thwart the therapist; denying cooperation; avoiding to collaborate; having
to be forced to repeat; not wanting to recognize responsibility for one's actions;
rejecting new information; avoiding inner pain from confronting facts or facing the
consequences of one's actions; forgetting details. The forms of intra-psychic resistance
in health care need to be examined. Though clients may want relief from symptoms, they do
not want to give up anything and oppose whatever threatens the continuation of one's style
of life.
HEALTH INSTRUCTIONS
It is now recognized that patient nonadherence or noncompliance has emerged as a major
problem for health professionals (Morisky, 1986). Nonconformance to treatmentplans
threatens to decelerate the progress achieved in illness control. According to a recent
review of the literature on noncompliance behavior the challenge that faces health
professionals is to "provide relevant information, feedback, and explanations that
will maximize the impact and personalization of an unexpected and unwelcome message"
(Hollis, Connor, and Matarazzo, 1982, p.474). Health information is often an unwelcome
message which triggers a basic antagonism between service provider and client. The health
message may be unwanted because it can arouse unpleasant sensations of dissonance and
fear. Health may be perceived as a demand to change lifestyle habits and can threaten to
remove cherished delights and comfortable surrounds. Yet health information may contain
many promises of relief from discomfort, of vitality, and of long life. Thus there could
be a two-fold reaction to the health provider's message or instruction. One is "the
teachable moment," when the message triggers a desire to change one's lifestyle
habits (Hollis, Connor, and Matarazzo, 1982, p.475). The other may be the arousal of
intra-psychic defense mechanisms such as avoidance, rationalization, and denial.
Health professionals today have come to look upon the majority of society as
"people at risk." Cultural lifestyles and economic conditions reinforce negative
health behavior, poor physical and mental health conditionsmay be generationally
transmitted within entire populationsor communities. Because of the complexity of
interrelationships among the social forces which contributeto decline in health, we need
to examine noncompliant behavior in sufficient psychological depth to highlight
itsaffective and cognitive reaches within each individual's unique behavioral style. As
argued by Hollis, Connor, and Matarazzo (1982), "personalizing" health
instructions may overcome the resistance to health information that lies deep within an
individual's unique behavioral style. This paper presents a rationale for identifying
varieties of intra-psychic resistance to health information.
AFFECTIVE AND COGNITIVE VERBALIZATIONS
Problem solving behavior is a primary use of language or inner speech. We talk to
ourselves in order to make sense of our surrounds. Exposure to new information entails a
reaction to it. This reaction is dual, includingan affective component relating to
motivations and attitudes, and a cognitive component relating to beliefs and perceptions.
Both components have been considered behaviorally by prior investigators (Ajzen and
Fishbein, 1980; Schlesinger, 1982). In a review of the literature onhealth compliance
behavior, Heiby and Carlson (1986) organized the many factors into four basic interacting
components. Inspection of their model shows the importanceof both affective components
("intentions" and "attitudes") and cognitive components
("beliefs" and "perceptions") in determining adequate adherence levels
tomedical recommendations.
The analysis of verbalizations as an index to affective states and cognitive operations
has a long tradition in functional and behavioral psychology (Skinner,1957; Pool, 1959;
Auld and Murray, 1955; Mahl, 1959; Gottschalk & Viney, 1986). The field of applied
psycho-linguistics encompasses clinical applications (Rieber, 1980). Ericsson and Simon
(1985) describe methods for diagramming thought sequences reconstructed from tape
recordings of verbalized thoughts made during problem solving tasks. The control function
of verbalizations has long been of interest (Vygotsky, 1965), and can be recog-nized in
the expanding work on "self-regulatory sentences" for behavior self-modification
(Meichenbaum, 1977; Ellis, 19xx; Watson and Tharp, 1985). The method of content analysis
described here has been successfully used in two other areas, tape recordings made while
driving a car (Jakobovits, 1987), and while doing library research (Jakobovits and
Nahl-Jakobovits, 1987).
A behavioral view of the discourse produced by an individual identifies units that can
be considered as responses to affective states (feelings) and cognitive operations
(thoughts). Searle (1969) and Austin (1965) have initiated analytical methods for
investigating the units of "speech acts" in oral and written discourse. Labov
and Fanshel (1977) chart the course of psychotherapy through speech act analysis of
transcripts produced during the successful treatment of a bulemic patient. A speech act
can be defined as a normative verbal response to a common social stimulus. For example, a
question is posed through some appropriate stimulus such as asking for some-thing, or
making a quizzical gesture, and some response is given, such as an answer, a shrug, or the
act of ignoring it. Asking, answering, ignoring, denying, or being suspicious are common
speech acts in everyday language exchanges. Investigators analyzing speech acts use common
sense categories since there are no standard methods of analysis.
CONTENT ANALYSIS OF INNER SPEECH ACTS
The method described in this paper assumes that providing health information within a
health care or instructional situation constitutes a social and psychological condition in
which the individual spontaneously produces inner speech acts as a response to the
personal implications of the message. For example, a person may look at a weight chart in
a magazine article andthink, "Oh, no, according to this I am classified as
obese!They're exaggerating. Where do they take these figures from!" This sequence of
language responses (either out loud or mentally) constitutes a social speech act, that
is,an interactional exchange between the originator (or source) of the information and the
recipient of the message. Within this transaction both affective (motivational) responses
and cognitive (rational) responses can be detected. In this example, the response,
"Oh, no," may be considered a symptom of negative affect, perhaps rejection or
threat, and the response "Where do they take these figures from," is a symptom
denial, suspicion, or distrust. The response, "They're exaggerating," indicates
that the individual has reinterpreted or reclassified the information so as to allow its
rejection.
The analysis of inner speech acts thus involves the categorization of verbal and
gestural units in a fashion similar to the coding system used by social psychologists to
study interpersonal exchanges (Bales, 1970). This approach requires the development of
some agreed upon taxonomy or classification system. The method proposed here involves two
general assumptions that are widely accepted in contemporary psychology. First, that all
behavior may be classified into three domains: affective, cognitive, and sensorimotor.
Second, that all behavior is acquired by development or habit through stages which,
broadly speaking, may be divided into beginning (or superficial), intermediate, and mature
(or internalized). For example, Kelman (1958) describes three levels of conforming
behavior differing in maturity or depth of acquisition. The lowest is mere obedience to
authority andrequires external monitoring to maintain it. The second level is conformity
by identification and depends on the individual seeing the compliant behavior as relevant
to self and peer group. The third and most mature level depends on internalizing the new
behavior and incorporatingit into one's motivational system. At this stage, the new
behavior is done from one's own initiative and in the absence of external monitoring.
By putting together domain of behavior and level of internalization, we construct a
matrix as in Table 1. For the sake of simplicity, this paper addresses itself to two of
the three behavioral domains. The 6 intersections are definable in terms of the marginals.
For example, the third (deepest) level of resistance in the cognitive domainis zone
"-C3" or Cognitive Opposition. This type of resistance manifests behaviorally as
dogmatic reasoning, negative fantasies, and the like. Or, consider zone
"-A1,"which is affective resistance at the first level, or Affective Ignorance.
This type of resistance is behaviorally shown as "disinterest" or
"overcautiousness" (non-adaptiveness). This type of schematic matrix can be used
to classify inner speech acts that are produced by individuals as verbal reactions to
receiving new health care information. It should be noted that each zone marks a general
type of psychological mechanism as defined by theintersecting marginals. The specific
title for each zone may vary to reflect the focus of the investigator. This makes the
classification scheme versatile and adaptable to varying health care settings.
By categorizing spontaneous verbal reactions of individuals to health information or
instructions, we obtain an objective indication of the nature of their affect, the content
of their cognitions, and the level of internalization of their response. In this sense,
the analysis of speech acts, which occur in spontaneous verbalizations aroused by health
information, is a source of data for studying the dynamic nature of noncompliance and
resistance. A speech act analysis was done of written reactions ofstudents to information
on colonic hydrotherapy given in class during a lecture on health psychology. Student
responses were individually categorized and assigned a zoneaccording to Table 1.
Theoretically, the matrix may be viewed as a display of an individual's dynamic profile
indexing the degree or intensity of activity present withineach of the six zones of
behavior. The scheme is 'dynamic,' in that each zone is defined by the intersectionof the
marginal definitions for domains and levels. Users of the scheme can therefore adapt the
labeling of each zoneto their own health issue. Such adaptations may be seen inJakobovits
(1987), in the area of improving driving behavior, and Jakobovits and Nahl-Jakobovits
(1987), in thearea of overcoming maladjustment in library user behavior.
Research is needed to explore the reliability of the categorizations. The results
presented here are given for illustrative purposes by way of explaining the theory.
Level 1 Resistance. This is a relatively external form of resistance to
information and has been labeled "ignorance." Affective ignorance (box
"-A1") manifests itself behaviorally as showing disinterest or acting
overcautiously (non-adaptively). For example, one student's reaction to the colonic
irrigation information was the following inner speech act: "This treatment is not for
me. It is not vastly known. I've never heard of it." This indicates the person's felt
resistance which appears as disinterest or the attempt to distance oneself from the topic.
Another individual manifests this type of affect with the statement, "I'm satisfied
with my present health, thank you." Cognitive ignorance (box "-C1") is a
speech act characterized by inadequate knowledge or superficial reasoning. An example is,
"I don't think it's likely that I would have it done because for one thing I don't
have time, and because I think it's kind of gross." Or, "It doesn't seem to be
extremely important to maintain health."
Level 2 Resistance. This is labeled "misconception." It is a more
internalized form of resistance than mere ignorance. Affective misconception is embedded
in speech acts that indicate fear or suspicion in its many varieties (box
"-A2"). For example, "I wouldn't trust anyone withouta license to probe
within me. It could be dangerous." Or, "The experience would seem to be a very
stressful and shameful one." Cognitive misconception is embedded in a biased focus or
in unrealistic, uninformed expectations (box "-C2"). For example, "I might
do it if it was prescribed by a doctor and it wouldn't cost anything and itwouldn't hurt
at all. But I don't think I would." Or, "There must be a reason why this is not
used by doctors or hospitals. Besides, it's disgusting and must be extremely
painful."
Level 3 Resistance. This is the most internalized form and is labeled
"opposition" to health information. Affective opposition (box "-A3")
takes the form of rejection and avoidance. For example, "I'd rather die of colon
cancer because I can't stand pain and bad smells." Or, "Only crazy people would
do such a disgusting thing or people who get off on that sort of thing." Cognitive
opposition (box "-C3") takes the form of dogmatic reasoningand negative
fantasies or dramatizations. For example, "I wouldn't go to someone to get this sort
of therapy because I feel I won't ever need it. It's embarrassing to bend over and let a
doctor or (please!) a nurse see your kaka. It might smell bad." Or, "Not a
chance. I can't stand needles or long tubes going in any part of my body. And ifI see the
black stuff coming out I'll probably barf."
Note that speech acts do not overlap with sentence boundaries. Individuals differed
with respect to the amount they wrote and how they expressed themselves. More than one
speech act may occur in a long response. For example, the following response was
categorized as three speech acts: "It is artificial, unnatural, and probably
dangerous. (-A2) I'm perfectly healthy. If I needed it, mydoctor would have told me. (-C1)
Anyway, why do something that sounds utterly uncomfortable. (-C3)" The total numberof
negative speech acts obtained by an individual or group is a measure of the intensity of
resistive behavior. The distribution of negative speech acts within the boxes of the
matrix is an indication of the locus of resistance, or its dynamic quality.
VARIETIES OF INNER SPEECH ACTS
Further development of the model is needed to specify the psychological dynamics of
positive speech acts and how these emerge transformed from the initial negative ones. As
well, further work is needed to explore the sub-varieties of speech acts within each zone
in Table 1. On the basis of limited data several sub-varieties emerged thus far in each of
the six zones:
1. Zone -A1: Affective Ignorance.
a. Feeling dissociation or disinterest.
b. Maintaining excessive or unusual cautiousness.
c. Unwilling to become involved.
2. Zone -A2: Affective Misconception.
a. Simple, unaccounted rejection.
b. Maintaining a negative attitude.
c. Being fearful or anxious.
d. Feeling embarrassment or shame at the idea.
e. Maintaining disbelief (being hard to convince)
f. Experiencing weakened resolve (agreeing and appearing to comply, then not doing so).
g. Feeling suspicion or a lack of trust.
3. Zone -A3: Affective Opposition.
a. Absolute refusal or avoidance under any circumstance.
b. Confirmed opposition or prejudice.
c. Condemnation of the practice or discrimination
d. Ridiculing, mocking, showing disdain or scorn.
4. Zone -C1: Cognitive Ignorance.
a. Engaging in superficial reasoning, making excuses, or non-sequiturs.
b. Deciding against it on the basis of inadequate knowledge.
5. Zone -C2: Cognitive Misconception.
a. Thinking of contradictory arguments.
b. Focusing on expectations that are unrealistic or unlikely.
c. Holding unsupported or unexamined negative assumptions.
d. Biased and selective consideration of facts.
6. Zone -C3: Cognitive Opposition.
a. Setting up impossible or unrealistic preconditions.
b. Making up inhibitory dramatizations or fantasies.
c. Engaging in dogmatic reasoning or closed-mindedness.
APPLICATIONS
In a review of the literature on behavioral strategiesfor reducing noncompliance, Ley
(1986) calls for research into the conditions under which an increase in patients'
understanding produces greater compliance. Cochran (1986) found that noncompliance is a
predictable outcome when attitudes and beliefs are present which inhibit intentions to
comply with a prescribed regimen. He argues that since compliance behavior can be
influenced, it becomes a prof-essional responsibility of providers to treat noncompliance.
The model or taxonomic scheme described in this paper is a potentially useful approach to
assess the behavioral domain and level of resistance of a client. Statements from an
individual can be obtained in either oral interviews, written questionnaires, diary logs,
or self-reports. Health professionals would be able to note the type of resistance
(affective and cognitive) and its level or depth.
Social psychologists have reported that self-focused attention increases self-awareness
(Wicklund and Frey, 1980). Gatchel and Baum (1983) list a person's health theories as one
of the significant determinants of compliance. Patients can be asked about their health
theories, either in spontaneous oral exchanges or in writing. The content of the responses
provides an index ofthe affective and cognitive speech acts generated by the patient's
health theory or belief. The health professionalcan use the matrix in Table 1 to assess
the area of patientresistance with a view to planning interventions designed to counteract
fallacious elements in a patient's health beliefs. Affective and cognitive interventions
can be ini-tiated to fit the level of the resistance, such as providing reassurance for
overcautiousness (box "-A1"), giving detailed information or rationales to
counteract faulty reasoning ("-C1"), developing trust with suspicious reactions
("-A2"), providing explanations to shift a biasedfocus ("-C2"), or
hope to influence rejection ("-A3"), and expertise to overcome dogmatic beliefs
("-C3").
Once identified, resistance to health information or instruc- tions can be counteracted
in verbal exchanges with the client, either individually or in a group. Negative speech
acts can be transformed by means of exposure to positive speech act models of other
clients or of health professionals. This kind of transformation can be seen in the
following statement made by a student after a lecture on colonic hydrotherapy: "When
I first heard about it, my first reaction was gross! I didn't have enough information to
validate these feelings. However, after learning the facts, I was surprised to find myself
a little more open to this health technique. My first re-action was no ways, because it
was something new to me and scared me." This statement is evidence for the presence
oflevel 2 affective resistance ("-A2" "My first reaction was gross!")
and its transformation into a positive speech act, ("I was surprised to find myself a
little more open" ("+A2"). A similar change is evident in another student's
response, "I personally do not feel comfortable about it yet, but if it grows in
popularity, I might try it." Case History Applications. The domain by level matrixin
Table 1 can be used to assess the type of resistance experienced by an individual during
self-change attempts. This application will be illustrated with data gathered by a female
college student involved in a field project on diet change. For six weeks she kept tape
recorded diary notes on her thoughts and feelings about food. A typical paragraph may be
quoted from her transcription:
"Lunch -- Went to eat with my girl friend D. We decided to eat at the campus
cafeteria. I wrote down what I ate: hamburger and fries, ketchup, mustard, some lettuce,
and a medium diet coke. It was a very big lunch and I felt sleepy after. Decided I would
go jogging, but Ididn't. I felt very bad because I was on my vegetarian diet -- I made a
resolution not to break my diet again. Dinner -- I am eating stuffing. It is out of a box.
I realize that this is not a balanced diet at all but I really enjoy stuffing! At least it
doesn't contain any meat! Want something to drink. Can't decide whether I should drink
Coke, or diet Coke or water. That would be the best for me, but I need something to keep
awake. --- Had a coke!"
The typed (double spaced) diary notes amounted to 9 pages for the first three weeks and
8 for the last three weeks. At the end of the first three weeks the student decided to try
to improve her diet by eating balanced mealsand staying away from meat as much as
possible. In a situation like this, the researcher or health professional may have an
interest in examining the content of her notes before and after the commitment to change
diet. This situation is analogous to a baseline-intervention paradigm common in behavior
modification studies. In the present case, the analysis consists in marking all her
statements as positive or negative relative to the commitment to improve her diet, then
categorizing the negative statementsusing the domain by level matrix in Table 1.
Table 1
Types of Inner Speech Acts for Assessing
Affective And Cognitive Resistance to Change
AFFECTIVE RESISTANCE COGNITIVE RESISTANCE
Rejecting or dogmatic reasoning Misconception (Level 3)
and opposition (Level 3)
Avoiding negative fantasies Disinterested or superficial
(Level 2) reasoning (Level 2)
Suspicious or biased focus and Ignorance and overcautious or
unrealistic expectations (Level inadequate knowledge (Level 1)
1)
In the baseline period, the person produced 35 negative speech acts and 17 positive; in
the intervention period, there were 10 negative and 51 positive speech acts.This pattern
indicates that the intervention was accompanied by a decrease in thoughts and feelings of
resistance to better food behavior, and an increase in statements that support the
commitment (Chi Square=36, df=1, p<.01). The categorization of negative statements
yielded 14 affective and 21 cognitive speech acts during the baseline period, and during
the intervention period there were 4 affective and 6 cognitive speech acts. Clearly, there
was a decrease in both affective and cognitive resistance accompanying the diet change
commitment (Chi Square=16, df=1, p<.01).
It may be useful to present the sub-categories generated by these data. It will be
noted that they are different in specific content than those generated by the colonic data
presented above, but in general content they belong to the same major category. In other
words, the domain by level matrix remains fixed as to its psychologi-cal mechanism in each
zone, but adapts its specific contentto each health area.
1. Zone -A1: Affective Ignorance.
a. showing vulnerability to externally induced desire to eat (e.g., "But, as soon
as we see commercials for pizza or anything, it's like let's go out and eat something. So
I think that's one of the problems."
b. showing vulnerability to snack foods that are available (e.g., "I tend to eat
it cause it's quick and easy to get to because it's in our room.")
c. wanting to eat without being hungry (e.g., "Ate the poptart earlier and I don't
really know if I'm hungry enough to eat something right now. Oh, well, I guess I'll eat
anyway."
2. Zone -A2: Affective Misconception.
a. automatic eating or showing fear of being hungry (e.g., "Ate some leftover
chicken. Cold from the refrigerator. It was just something to put in my stomach.")
or, "Rushed to Kapiolani Hospital to do volunteering. Was still wondering whether I
should have eaten something more substantial for breakfast."
3. Zone -A3: Affective Opposition.
a. having a compulsion to clean the plate (e.g., "Breakfast consisted of 1 1/2
cherry pop-tarts -- I didn't really enjoy the taste but I ate it anyway. Later Ithought
how dumb I was to continue eating food I didn't like."
b. disregarding a diet rule or making an exception (e.g., "Whenever I cook for
them, I tend to eat more! I had a lot of sour cream with my soft taco -- it was heavenly.
Again I felt guilty though about eating such a rich meal."
c. imagining still being hungry though feeling stuffed (e.g., "Had a sandwich and
a diet coke. Still felthungry even though I was stuffed. I guess I waited too long to
eat.")
d. making light of transgressions or scorning them (e.g., "Snacked on some Maui
Potato Chips with J. andate two soft tacos when I came home. Left overs from last night.
Still used a lot of sour cream, ha, ha!")
e. feeling resentment of restrictions (e.g., "I had a bagel and a salad for dinner
tonight. As I look at my dinner and compare it to what my roommates are eating across the
table from me, I do admit that have a slight amount of resentment towards my diet.")
4. Zone -C1: Cognitive Ignorance.
a. self-serving reasoning or rationalizing a bad practise (e.g., "All that white
rice and greasy corned beef! Felt guilty! But I thought that when I'm going to eat
something that's not good for me, I might as well enjoyit, or what's the use of eating it
in the first place!")
b. inadequate planning leading to bad food behavior (e.g., "I'm rushing to the
office. I'll grab something to eat from the wagon outside Gartley."
c. justifying a harmful practise on account of convenience (e.g., "Made myself a
dinner of macaroni and cheese. I realize that this has a lot of preservatives because it
comes out of a box, but it's just so convenient.").
5. Zone -C2: Cognitive Misconception.
a. engaging in erroneous reasoning or drawing a false conclusion (e.g., "Although
I ate a lot, the servingswere small so I don't really feel that stuffed.")
b. believing that good taste and richness are necessarily related (e.g., "I really
enjoy the salad bar here because it has potato salad and pasta salad! Fattening!")
6. Zone -C3: Cognitive Opposition.
a. being obsessed with food thoughts (e.g., "Was still wondering whether I should
have eaten something more sub-stantial for breakfast. The more I thought of this, the more
hungry I got!! I think too much about food!!!")
b. confirming the idea that one is bound by a compulsion (e.g., "Now I have a
piece of coconut cake in front of me. Don't really know if I want to eat it or not,it's
just sort of sitting here. But most likely I know I'll eat this later.")
c. confirming a cherished false idea or excuse (e.g., "I realize how bad it is for
me to keep eating out, but I'm just so lazy to make something wonderful for me
toeat.")
d. magnifying the importance or salience of hunger pangs (e.g., "My stomach is
making strange noises. I'm trying to act nonchalant but I still feel rather weird.")
e. elaborating speculations or untestable hypotheses about one's obsessive behavior
(e.g., "Why do I always feel guilty when I eat -- is it something from my childhood
the way I was raised, because I'm an only child. Nah, I really wonder why!")
f. overdramatizing an ordinary food situation (e.g., "Snack - terrible, I feel
like eating again. Decided to snack.")
g. pretending others are responsible for one's food behavior (e.g., "I'm eating
some chips at the proddingof my roommate and her boyfriend!")
h. confirming one's intention of breaking the diet (e.g., "The ice cream was so
delicious. So sweet. I didn't realize how long it has been since I had eaten any- thing
really sweet. Oh oh, I feel cravings coming on in the future.")
Morisky (1986) reviews the literature on strategies for promoting compliance behaviors
and discusses three broad approaches: family member involvement, provider-patient
interaction, and written instructions and self-monitoring. Involving family members tends
to improve adherence behavior by providing the patient with social support and
reinforcement. A similar effect is achieved through group meetings with other patients.
Improving provider-patient interaction reduces the common barriers toadequate adherence
such as miscommunication, lack of understanding of recommendations, and confusion about
dosages or procedures. Self-monitoring training improves the patient's record-keeping
skills, allows an objective view of self and provides more effective techniques for
self-management, self-regulation, and self-reinforcement.
These three approaches correspond to the three domainsof behavior as assumed in this
paper. Providing social support (through family members or other groups) probably
influences the patient's affective skills by making available more models of adaptive
speech acts that mediate adherence behavior. Improving provider-patient interactionhas a
beneficial effect on cognitive skills by increasing the patient's knowledge base and
ameliorating decision making sequences. Self-monitoring training develops the patient's
specific sensorimotor skills by improving the accuracy of self-observation and objective
record-keeping of one's own behavior. The analysis of people's inner speech acts as they
attempt to deal with health problems, can give health care professionals and researchers a
closer and more objective look at the proximal causes of inadequate adherence to
instructions and treatment plans. Patient education and guidance can become more effective
by targeting indivi-dualized interventions that weaken habits of thinking that counteract
health information, and to strengthen inner responses that are congruent with the
philosophy and attitudes of the health care worker.
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